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Employee Experience: Creating Employer of Choice Cultures

Workshop overview:

Being an employer of choice is more than just adopting the latest attraction, recruitment and retention strategies. It’s about investing in people in ways that fully acknowledge and appreciate their individuality. From the moment someone looks at your job opening, to the time they leave your organisation, everything that person learns, does, sees, and feels contributes to their Employee Experience (EX). To ensure that experience is a positive one, we need to actively curate each stage of their employment lifecycle, listen to what matters most to them, and create personalised, ‘in-the-moment’ experiences that help them bring out their best.

People who enjoy going to work are more likely to be engaged and innovative. Ultimately, it’s their experiences – positive and negative – that will influence how hard they work, how much they collaborate, and how invested they are in service quality, improving operational performance and your brand reputation. This workshop explores the key components of workplace and employee experience, why they matter, and how to intentionally foster an employer of choice culture.

Who should attend: 

Ideal for executive and senior managers, and human resource managers.

Outcomes of this workshop:

You will discover why:

  • EX is not about ping-pong tables, bean bags and free salad bars
  • Or employee of the month campaigns
  • EX is about peak experiences – beginnings, endings and transitions
  • And employee-of-the-moment strategies

You will walk away with practical tips and tools to help you:

  • Initiate personalised, journey-based approaches to EX
  • Understand the Why behind the How of EX
  • Create informal, localised action plans
  • Foster an intentional and inclusive EX culture
  • Make recruitment, retention and talent growth everyone’s responsibility
  • And build a strong reputable brand as an employer of choice

About the facilitator:

Bruce Williams loves to help people understand how other people tick so they can work together with less stress and more “yes!” With a focus on leadership, communication and team dynamics, Bruce has been delivering adult education, coaching and professional development programs for over 4 decades. He is an accomplished speaker and facilitator with an engaging and humorous presentation style.
In addition to managing his own business, Bruce is Judging Chair for the Sunshine Coast Business Awards and a part-time academic with the University of the Sunshine Coast. He is founder and spokesperson for the USC Starfish Program raising funds to support low SES students in higher education. Bruce also mentors young entrepreneurs in The DeLorean Project and Generation Innovation.

Bruce Williams

DisclaimerThe CHSP Provider Ticket price is subsidised by Sector Support and Development (SSD) funded by the Australian Department of Health. Although funding for this session has been provided by the Australian Government, the material contained herein does not necessarily represent the views or policies of the Australian Government.


Date: 6 August 2024

Time: 11:00am – 1:00pm AEST


ACCPA Members

  • 1-2 people: $289 inc GST each
  • 3-10 people: $260 inc GST each

Additional member discounts apply for groups of 11 and greater. Contact  for a discussion.         

Non Member: $462 Inc GST

CHSP Ticket: $50

Date: 10 October 2024

Time: 11:00am – 1:00pm AEDT


ACCPA Members

  • 1-2 people: $289 inc GST each
  • 3-10 people: $260 inc GST each

Additional member discounts apply for groups of 11 and greater. Contact  for a discussion.         

Non Member: $462 Inc GST

CHSP Ticket: $50


Booking Terms & Conditions


Aged and Community Care Providers Association (ACCPA) is committed to respecting the privacy of its customers and stakeholders and adheres to the Australian Privacy Principles as set out in the Privacy Act 1988 (Cth) and the Privacy Amendment (Private Sector) Act 2000 (Privacy Act). The Australian Privacy Principles govern the way in which we collect, use, disclose, store, secure, and dispose of your Personal Information.

A copy of the Australian Privacy Principles is available here:

A copy of ACCPA’s Privacy Policy is available here:

Photographs and video footage may be taken during an ACCPA event or training session for ACCPA promotional purposes including social media, publications or communications. If you do not want your image used, please advise us via writing.

Utilising the contact details provided to ACCPA from time to time, Learning and Professional Development will send out information on upcoming training opportunities in a direct electronic message. If you do not wish to receive this information and prefer to ‘opt out’ – email  and we will remove you from our ‘waiting lists’ and ‘email communications’ database. 

Cancellations, Refunds, Substitutions and Transfers:

ACCPA’s Learning and Professional Development (L&PD) products are delivered subject to sufficient registrations, as stipulated by available tickets against each event, and tickets can be purchased directly from the What’s On page.

Training session viability of each advertised session is assessed one week prior to the scheduled date of delivery, when a decision is made regarding continuation or cancellation. When a training session is cancelled due to insufficient numbers or circumstances outside of the control of ACCPA, a full refund will be paid, directly to the customer who has made the initial purchase.

A full refund is also available if a participant withdraws from a training session, 5 or more days prior to the session being delivered, on the condition, that the customer has contacted , to inform regarding their intention to withdraw. No refunds or transfers will be considered without notification prior to the commencement of a training session. Late notifications will be considered on a case-by-case basis.

An organisation may choose to substitute a participant of a previously paid session, by emailing , 24 hours prior to the commencement of the training session. Full details of the substituted participant must be provided.

Payment Terms

It is a condition of registration that participants pay full payment at the time of booking via credit card or by invoicing by prior arrangement. 

All payments must be finalised prior to commencement. Registrants who have outstanding payments will not be able to participate. Upon registration, a Tax Invoice will be emailed to the person making the booking.